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Brands that don't buy enough Twitter ads will lose verification (www.theverge.com)

submitted 1 year ago by NevermindNoMind@lemmy.world to c/technology@lemmy.world

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Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.

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Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.

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[-] arc@lemm.ee 3 points 1 year ago

Controversial idea but maybe federated servers should think of some way of delivering federated advertising. Some way to fund the model in a fair and equitable way while draw away funding that goes into Twitter or other social media platforms. Doesn't stop people blocking it of course.

[-] TwilightVulpine@lemmy.world 22 points 1 year ago

We do need to think about how to keep the Fediverse running, but advertising shouldn't be federated. If an instance wants to run ads that's fine, but that shouldn't be distributed to any other instances, not even if the posts and users engage with other instances. Who is going to want to see or redistribute ads for a different instance?

[-] arc@lemm.ee 1 points 1 year ago

Like I said, controversial but it's quite reasonable for the operators of these servers to want to raise money somehow. Even if the activity pub feed describes elements with a "this is an ad" tag and allows the recipient to choose whether to serve it or not.

[-] chicken@lemmy.world 7 points 1 year ago* (last edited 1 year ago)

beehaw has donations and releases regular reports of how its being spent, I think that model is pretty good. from what ive seen they always get more than enough needed.

[-] schmorpel@slrpnk.net 1 points 1 year ago

No please let's just make it not a thing anymore to finance stuff with advertising. I'm happy to support an instance I enjoy spending time on with volunteering service and/or money, but I'm here exactly because I don't want to see ads. I'm right now a happy human, commenting on a post on the internet, without a need in the world and I don't want to see any text, picture or video on my screen that suggests otherwise.

this post was submitted on 26 Jul 2023

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