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The Feed Is Fake (www.vulture.com)

submitted 3 days ago by homesweethomeMrL@lemmy.world to c/news@lemmy.world

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But the fight over Geese missed the larger point. The issue wasn’t really whether one rock band had been fraudulently foisted on unsuspecting listeners. It was that the same techniques that Coren and Spelman bragged about onstage are now being used to fool people on every app they go to in order to find out what other people think, not just in music but across entertainment, politics, consumer products, and celebrity gossip. Shady marketing and propaganda aren’t new, of course, but what is new is that the entire infrastructure of public conversation has been quietly captured by both. On social media, popular opinion is being formed, measured, and manipulated all at once, and every signal the platforms produce — a trending song, a backlash, a talking point, the feeling that “everybody” is suddenly talking about the same thing — can now be fabricated by unseen actors with hidden agendas. We’ve locked ourselves in the stupidest possible version of Plato’s cave, where what looks like the spontaneous consensus of the hive mind is often just shadows on the wall, put there by marketers, political operatives, foreign-influence campaigns, or anyone else with a few hundred bucks and something to sell. “Everybody is doing this now,” Lim says. “And if you’re not, you’re behind.”