while Valve is simply less so

Which company was it that popularized the lootboxes so bad that Notch made a parody of their game in Minecraft's earliest April Fool's version? Oh it's Valve. Which company has been extremely instrumental in killing the ownership of games, making the idea of having to be online and connected to an unaccountable corporation based in the USA to play a single player game so much more palatable? Look, it's Valve again. Even their quaint """wonders""" for Linux (creating yet another distro, forking wine, and porting their DRM launcher?) are such a naked embrace, extend and extinguish effort going very smoothly because they're not Microsoft, despite being quite literally of Microsoft origins, down to the anti-trust saga.

Valve isn't doing nothing. You think so because like you've noted, itch.io went into this payment processor kerfuffle, despite Valve also going into it but nobody else. Plus, GOG themselves aren't helping matters with their own actions, not just the double sig runes and their strange and ineffective apologies, but also the obsession with LLM generated art among countless moments of getting caught with their pants down. Meanwhile, Zoom-Platform is relatively quiet, for better or worse, and I never hear anything from Fireflower Games.