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Total War Warhammer 3 devs will remove Steam users starting boycotts
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Well it's not very complex. A software company has a lot of its cost coming from wages. If the employees see their cost of living increasing by 20%, they'll expect to see their wages rise to compensate.
Consumers will bitch, but eventually accept the higher cost of the software
They pissed $100M away on a project inspired at a boozy directors lunch.
They then rushed out half assed dlc and a new game and put the price up for both.
Poor management calls that customers aren’t happy about. If the quality was there people would have been fine