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Rockstar Plans to Announce Much Anticipated ‘Grand Theft Auto VI’
(www.bloomberg.com)
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You'd be surprised. If someone just happens to miss the initial wave of press, then they might notice the second wave when it does announce it.
It's not about making sure to inform everyone, more like building the hype and the legend around the title to make more people talk about it and to justify whatever crazy premium edition price tags they're gonna have.