22
Scout Motors breaks ground on new $2 billion plant in South Carolina
(www.autoblog.com)
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Yeah. The key is this will be a whole USA tastes specific brand for VW Group. Not just a single model. They are pouring lot of money into this and even VW Group don't make a 2 billion dollar factory on a whim.
Infact I would say what and how well the brand does couple first years isn't that important to VW. If course they want it ramped up and profitable as soon as possible. However this has to be long term play. Otherwise they would have just launched SUV and Pick-up under VW or one other of their existing brands.
Stellantis has Chrysler, RAM, Jeep and so on in place in USA. VW Group wants something similarly matching in place for North American Market. VW went through their brand and IP catalog and realised via Traton they own Navistar, which owns rights to International and well would you look at that International had a pick-up range named Scout. This all went on the burner pretty soon after the Traton-Navistar deal finalised in 2021.
I would even say I wouldn't be surprised, if other stuff wouldn't later on appear from the design catalog as Scout branded for US Market. For example I wouldn't be at all surprised say on a Scout Transporter cargo van later on and so on.
So it might be VW Group has existing model somewhere around the world in place and think it might sell in USA. Well send the blueprints to Scouts factory and have them slap Scout badging and maybe some design curves on the outer paneling. Badge-engineering is a thing.
Well ofcourse they have limited VW brand presence also, but we'll it might be once Scout is up and running Scout might fully take over. Depends I guess how they see the brand caches.