I think it's a little of both. I can't imagine being so widely mocked to the point that people don't even think you're a real human being anymore feels good. Even if you're a multi billionaire. But a lot of it is probably just marketing. There's no way zuck had anything to do with the props on that scene. That was probably some uncredited cameraman's idea.

Facebook is so detached from what people want. They don't know how to make products that people want, and they don't know how to market them in a way to make us buy them anyways. Remember that weird video call thing they tried to sell a while ago that no one bought? They're still trying to sell that.