this post was submitted on 04 Dec 2024
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[–] doctortofu@reddthat.com 22 points 5 months ago* (last edited 5 months ago) (1 children)

"We ~~teamed up with~~ paid a lot of money to a global branding powerhouse Jones Knowles Ritchie (JKR) to ~~revamp our brand and revitalize our intentions across our entire ecosystem~~ pretend we're doing SOMETHING instead of spending the money on things that actually matter."

I'm not angry, not even disappointed at this stage - this is so on point for Mozilla recently...

[–] Virkkunen@fedia.io 4 points 5 months ago (1 children)

Hey, anything to get the CEO yet another raise

[–] LWD@lemm.ee 3 points 5 months ago

This might be the wrong place to ask, but does anybody know when Mozilla is obligated to put out their 2023 tax forms? It's almost 2025 and I'm not an accountant

[–] kbal@fedia.io 15 points 5 months ago

tl;dr "We teamed up with global branding powerhouse Jones Knowles Ritchie (JKR) to revamp our brand"

Wonder how much a pipe and sideways M costs from a marketing firm these days?

More or less than seven figures, you think?

[–] fallbackerik@mastodon.social 3 points 5 months ago (1 children)

@Fitik@fedia.io Is that a good move? @mozilla@mozilla.social doesn't have a critical market share anymore. They have to let go of people because their main source of income is their main competitor, who itself is also struggling with mostly being ad financed, which is the opposite of internet freedom. The brand might be the only valuable asset left. Why not invest in diversifying and stabilizing income streams instead? #mozilla

[–] Fitik@fedia.io 1 points 5 months ago

I'm not sure, I think the m logo was fine, it's not overly complex neither, but I agree that I think Mozilla has better priorities to spend money on

Their main income source also could be cut soon because anti-Monopoly ruling on the Google search

#Google search global market share is 91.5% and mobile search market share is 95% right now, I would be surprised if the ruling would be in the Google favor