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Netflix uses generative AI in one of its shows for first time (www.theguardian.com)

submitted 1 day ago by geneva_convenience@lemmy.ml to c/technology@lemmy.ml

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Ted Sarandos, a co-chief executive of Netflix, said the Argentinian science fiction series El Eternauta (The Eternaut) was the first it had made that involved using generative AI footage.

He said the series, which follows survivors of a rapid and devastating toxic snowfall, involved Netflix and visual effects (VFX) artists using AI to show a building collapsing in Buenos Aires.

“Using AI-powered tools, they were able to achieve an amazing result with remarkable speed and, in fact, that VFX sequence was completed 10 times faster than it could have been completed with traditional VFX tools and workflows,” he said.

He said the use of AI tools allowed Netflix to fund the show at a much lower cost than is typical for a big-budget production.

“The cost of [the special effects without AI] just wouldn’t have been feasible for a show in that budget,” Sarandos said.

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[–] belated_frog_pants@beehaw.org 6 points 1 day ago

Gross. Set the earth on fire so you can avoid paying people

[–] amotio@lemmy.world 4 points 1 day ago

Using AI to make shitty videos is easy. Using it to make acceptable VFX is not. If they are able to use the tool properly, why not.

I have not seen it and dont know if I will, but if its not sticking out like in coca cola ads, then it should be fine.

[–] daniskarma@lemmy.dbzer0.com 3 points 1 day ago

Probably a similar step from practical effects to computer rendered effects. Gain some, loose some, and best results will probably be gotten with a mixed technique made by professionals who know what they are doing.

[–] procapra@lemmy.ml 4 points 1 day ago

As long as it looks good, whatever.