I do not think they should be afraid of Analogue. It’s not like they release a new machine in 2 weeks. Also, they much prefer to sell 1 machine per console rather than an all-in-one machine.
Regardless of what they have, as a consumer, the SuperSega looks like a vaporware. It’s a very ambitious project and we have almost nothing that confirms they are able to build such machine.
Analogue is also very bad when communicating, but they have a good-enough track record (at least hardware-wise, software is usually bare-bones at launch).
Me and my family are all on Apple products since ~2014 (or even before). We never paid for iCloud. I opt in this year because (I) the 1st tier costs me 1€/month for 50Go and (II) it’s very convenient to get auto backup for the whole phone (except photos / videos, we are using a family plan with Google Drive for that).
But I admit that enabling iCloud by default and frequently showing a pop up because you are beyond the 5Go plan is pretty bad. But you can disable it at anytime, and there is no more pop up when you have done it.