Someone can logically agree to something but emotionally still hate it.
Logically, car drivers should understand and appreciate the zipper merge, bc it makes traffic better. But emotionally it's too difficult for them to let someone in ahead of them.
Same thing you can explain about alternatives to cars making traffic better. But when they see money or (God forbid) space on the road going to infrastructure other than cars, it will feel like a zero sum game again.
That is the biggest challenge I've experienced in trying to promote alternatives
From what I can tell from within the Mastodon echo chamber: quote replies and moderation