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this post was submitted on 23 May 2024
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That's a great read if you are only trying to film a commercial or promotion and no one is going to eat it. But then it doesnt matter if its non toxic i suppose.
At least i remember a video a long time ago, perhaps on an episode of how its made, that white glue is used to help get the stretchy cheese pull
Yeah, film and photo shots of food are typically inedible because the only way to achieve the “perfect” look is to do crazy things like gluing things in place, covering food in scotch guard/fabric protector spray, waxing things, putting things like cardboard or wooden skewers inside the food to give it stability, and more.
Makes you wonder how it’s legal to show an item that is literally impossible to sell as a food item in place of the slapped together item you’d actually get.
I have heard that at least the main ingredient being advertised must be real and the actual product. So for example, in a McDonald's commercial the patty must be an actual edible McDonald's patty, but the vegetables and bun can be made of whatever.
The way I understood it is a commercial for McD in the US isnt required to have real food; a commercial for McD's "whatever" has to have the actual item being advertised, but can be so meticulously crafted, you'd never see one like that in the wild. A commercial for a grocery chain, for example- most/all of of the food you see is props made to look like the most appetizing food youve ever dreamed of.
Who knows if this is enforced. NPR and PBS stations are specifically prohibited from "sponsorship" messages mentioning a specific product or service, and they've been ignoring that for decades.