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this post was submitted on 01 Jul 2024
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Lots of other websites have already copied the "pay or consent" ad model
I believe you’re allowed to run ads on free tiers and offer to remove them by paying. You’re not however allowed to track people without their consent, thus you can’t force personalised ads on users, and say that the only way to get rid of the privacy invasion is to pony up.
The biggest Czech website (Seznam.cz) recently changed their policy and now force you to choose between: free tier with personalised ads or paid tier with anonymous ads. Yes, you're reading it right, even if you pay, it doesn't get rid of ads, they just stop tracking you. I have no idea whether it's legal but the EU should definitely take a look.
Edit: Ok, I think they only offer you this choice when you're using an account. I tried it in a private tab and it seems I can decline personalized ads there. Does that make it legal? If yes, then they're some sneaky bastards.
🤢🤮
I hate what the internet has become.
I've been using an ad blocker for at least 15 years. I'm not about to stop now. I can't imagine paying only to see less relevant ads...
Which will work great until corporations implement systems that force it onto us. Microsoft building it into the operating system. Mozilla acquiring advertising companies and implementing AI bullshit. Google edging closer to having a monopoly on browsers.
IANAL, but: Gdpr only says that they cannot require you to sell your data to use a service. It does not say anything about paying with money. So this seems legal to me
The GDPR says that if you use consent as the legal basis for processing data, such consent must be free. This means that there cannot be consequences if you give or not give the consent. If there are, then the consent is not free anymore. Paying money for a service is absolutely legal, obviously, what probably is not legal is extracting your consent by offering you a discount (which is the flipside of "pay to avoid tracking").
I just wanted to specify a bit, not that you said anything incorrect.
The case is basically that having a non-tracking paid tier makes no difference, the free tier if it exists can't include mandatory tracking.
So they can offer a paid tier with no tracking, but they must also offer no tracking on the free tier.
That's correct. But this is only the case because of the DMA, mit the Gdpr
But I mean, it's the same thing as this FB/IG case, no? Only worse because even if you pay, you still have ads.
No.