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Netflix Starts Booting Subscribers Off Cheapest Basic Ads-Free Plan
(www.macrumors.com)
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this post was submitted on 05 Jul 2024
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They've tested the waters, and people will most probably wind up staying, as their password crackdown demonstrated.
Do you have any data that shows Netflix didn’t lose subscribers in markets where they cracked down on password sharing? I keep seeing people saying this is the case, but all the news stories I’ve read say that Netflix is only adding subscribers in the cheaper markets (like India and South America).
https://www.reuters.com/technology/netflix-subscriber-growth-focus-gains-password-sharing-crackdown-seen-easing-2024-04-17/
Subscribers are subscribers are subscribers, the total is up so even if they lost some in the US/European market, the rest of the world makes up for it.
Emerging markets pay around $6 a month for Netflix. Basically the “password crackdown” markets are subsidizing the new subscriptions where Netflix is trying to gain a foothold. It’s the typical “get ‘em hooked, then start raising prices.”
https://www.hollywoodreporter.com/business/business-news/netflix-price-drop-international-password-sharing-1235332333/#!
Sure but if subscriptions were stagnating before and they're increasing more than ever, it ends up compensating for the loss of people who used to pay more.