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this post was submitted on 14 Jul 2024
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Before you get really upset about this thread, you should read this other one: https://federate.social/@jik/112779924411100427
I’m not thrilled about this by any means, but what Firefox is doing is not what chrome is doing (which is what the op posted thread is claiming). Conflating them serves no one.
Interesting thread. But I don’t understand why the data needs to be collected and correlated by a third party, can’t the ads themselves detect views and clicks? (that’s what they need right?)
Or am I missing something about the process?
The advertiser's don't place the ads themselves. They say where and when they are placed, but the actual placing/integration is done by the likes of Google, Facebook, and, in this case, Mozilla.
That's the "third party" that's doing the tracking.
That’s not accurate. Mozilla isn’t placing the ads. Mozilla is storing impressions and then collating a privacy protecting report so that advertisers see that their ads are working, but not revealing information about the users to the advertisers. https://support.mozilla.org/en-US/kb/privacy-preserving-attribution