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How the web became unreadable
(infosec.pub)
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this post was submitted on 05 Jun 2023
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Technology
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We have made mistakes.
We wanted it all to be free. It was free. I remember the early days of the internet, the webforums, the IRC, it was mostly sites run by enthusiasts. A few companies showing their products to would-be customers. It was awesome and it was all free.
And then it got popular, it got mainstream. Running servers got expensive and the webmasters were looking for funding. And we resisted paywalls. The internet is free, that's how it's supposed to work!
They turned to advertising. That's fair, a few banners, no big deal, we can live with that. It worked for television! And for a while that was OK.
Where did it all go sideways? Well, it was much too much effort to negotiate advertisement deals between websites and advertisers one website at a time, so the advertisement networks were born. Sign up for funding, embed a small script and you're done. Advertisers can book ad space with the network and their banner appears on thousands of websites. Then they figured out they can monitor individual user's interests, and show them more "relevant" ads, and make more money for more effective ad campaigns.
And now we have no privacy online. Which caused regulators like the EU to step in and try to limit user data harvesting. With mixed results as we all know. For one it doesn't seem to get enforced enough so a lot of companies just get away with. But also the consent banners are just clumsy and annoying.
And now we're swamped with ads, and sponsored content written by AI, because capitalism's gonna capitalism and squeeze as much profit as they can, until an equilibrium is reached between maximum revenue and user tolerance for BS. Look up "enshittification"
I wonder how the web would look like if we had not resisted paid content back then. There were attempts to do things differently. flattr was one thing for a while. Patreon, ko-fi and others are awesome for small creators. Gives them independence and freedom to do their thing and not depend on big platforms or corporations. The fediverse and open source are awesome.
There's still a lot of great stuff out there for those of us who know where to look. But large parts of the internet are atrocious.
honestly heartbreaking in a lot of ways to see the current turn of events and how the web is today.
but what could we have done to prevent it? im not sure paywalls would've been feasible, i feel like most people would refuse to pay or just avoid your website all together. maybe a paywall network of websites of some kind could've worked? but its really hard to say.
i don't even have a problem with ads on sites to an extent, as long as they aren't overly obnoxious and don't spy on you and track your every move. that shouldn't be too much to ask, right? but alas, i guess it is in 2023. 🤷♀️
just such a sad state of things. the web is currently unusable without a content blocker or protection of some kind, which is insane to think about. this all really only scratches the surface too of the modern web's issues. in general a lot of the individuality and freedom of the internet is just... gone. all completely corporate and shall now, so much seo spam and clickbait and other garbage, just for the most clicks or revenue possible. there's little quality left for sure.
feels like we lost the internet in a lot of ways. i wonder what the solution is, if there even is one. i guess we just can't give up fighting.
There was the original idea of microtransactions, where you could buy some credit, say $10, and every time you read an article, the author would get fraction of a cent. Or you'd need to manually approve it, such as with a like.
Of course companies saw a good idea and ran it into the ground, so now microtransactions mean something very different, and in their stead there are subscriptions for everything.