Tl;dr: corporate speak, just a rebrand, the new slogan suggests they want to lobby more.

Hope the corpo's at the helm stay enough out of the way of engineering, that gecko remains. Poor mozilla engineers :(

Some excerpts:

Even though we’ve been at the forefront of privacy and open source, people weren’t getting the full picture of what we do. We were missing opportunities to connect with both new and existing users. This rebrand isn’t just a facelift — we’re laying the foundation for the next 25 years.”

We teamed up with global branding powerhouse Jones Knowles Ritchie (JKR) to revamp our brand.

We back people and projects that move technology, the internet and AI in the right direction. (...) With our “Reclaim the Internet” promise, a strategy built with DesignStudio in 2023, the new brand empowers people to speak up

“We intentionally designed a system, aptly named ‘Grassroots to Government,’