Honestly I feel the fediverse is like the 90s internet. It's like school clubs centered around different interests and it takes a little bit of work to find your peer group but once you do it's great. People that look to it as a replacement for Twitter are looking for a town square to shout at people and hock their wares. Anyone that makes money from engagement ether directly or indirectly are not looking for camaraderie but a market.