this post was submitted on 01 Apr 2025
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How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows (archive.ph)
submitted 1 week ago by hal_5700X@sh.itjust.works to c/games@lemmy.world
41 comments fedilink hide all child comments
 

source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?

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[โ€“] Aliktren@lemmy.world 12 points 1 week ago (10 children)

You could cry couldnt you, what a colossal waste of money. Just make a good game, spend the cash there, word will get around.

[โ€“] ZeroHora@lemmy.ml 3 points 1 week ago* (last edited 1 week ago)

Good games can still fail, great games can have the luxury of let people do the marketing for them.

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