this post was submitted on 05 May 2025
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It isn't so much about the payload of the DNS requests, but about the content that would have been loaded if the DNS request hadn't been blocked.
If you load a page that has 100kB of useful information, but 1MB of banner ads and trackers ... you've blocked a lot more than 66%. But if you block 1MB of banner ads on a page that hosts a 200MB video, you've blocked a lot less.
Also a 66% blocked percentage seems very high. I have installed pihole on 2 networks, and I'm seeing 1.7% on my own network, but I do run uBlock on almost everything which catches most stuff before it reaches the pihole, and 25% on the other network.
I run a handful of instances across different networks, 1.7% is suspiciously low, you should make sure you've got the right lists. I like HageZi's
I use firebog's ticked lists, from what I can tell from the logs ad domains are blocked just fine.
But as I said, I have ublock origin on all my browsers which already catches most ads before they reach pihole, and I don't use mobile a lot when I'm at home. Oh, and I also use Linux, so no Microsoft telemetry to block either.
1.7% makes perfect sense to me.
I was averaging ~1-2% blocked using the firebog and a few other lists, I also have ublock origin on everything I can. Added hagezi's 'pro plus' list last month and it's up to 39% blocked.