this post was submitted on 05 Jul 2025
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Are they not a for profit company?
Yes. What's that matter?
I guess I'm just wondering why a for-profit company would want to incentivize price drops for consumers
Partly, it will be they do care. But also, them appearing to care brings in more customers. This isn't going to change prices anyway, directly, because of the way energy is priced by the most expensive source, gas. Renewable companies already have a great profit margin because they are so much cheaper than gas, but with more storage, it could be cheaper still. I.e. more profit.