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Studios are rewriting movies steered by Reddit. A dangerous development – or long overdue?
(www.theguardian.com)
this post was submitted on 08 Jul 2025
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Movies
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Why do movies studios and directors let their audience tell them jack? I’m tired of watching the general public’s movies. I want to watch movies made by people, not surveys and companies.
They want to make money, which is why they do test screenings and focus groups and whatever else. It tends to result in bland and mediocre movies that do really well financially overall.
The ones that we don't hear about being changed due to test screenings and executive meddling tend to be creative and interesting. Maybe they did do the test screenings and took the better feedback to improve some things instead of just going with whatever came back. There are multiple ways to use input including ignoring it when the feedback obviously missed the point of the movie, like when they panic and slap a happy ending on because the test audience didn't like a logically downer ending.
On the one hand, you're right. They (director and team) should make the movie they want to make, even if it has a complete downer ending.
On the other hand, if it has a downer ending, I'm not watching it. So there's a trade-off.
Because if I want to feel like the innocent suffer, the guilty are never punished, and life is unfair, I don't watch a movie. I read the news.
The studios shouldn't listen to people like you for most movies because you have an absolute preference for one type of ending that doesn't fit all movies. They should be filtering out your type of opinion when screening Se7en or Fallen or Hereditary, and thankfully they did, but unfortunately they often overreact and slap in an undeserved happy ending.
It is fine for you to have your opinion on what to watch. I like all kinds of endings as long as they fit. I'm complaining about the studios listening to people who aren't really the target audience of the movie being made if they want an ending that doesn't really fit.