I don't get why people are so upset about the cash shop. It is exactly what they said it would be. Nothing about it is a surprise, and it is cosmetics only with no bonuses to gameplay. You have two choices to fund an MMO, a monthly fee, which many gamers are unwilling to do now because they never played in the MMO heyday, or a cash shop where the premium currency is slightly more expensive than you think it should be. Just because the game is free to jump in, doesn't mean it was cheap to develop.