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this post was submitted on 13 Sep 2023
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Charging per install has to be the most out of touch insane choices they could have made.
There is zero rationality behind the decision, especially given that it’s retroactive and there’s no language in their decision that handles unique user versus multiple users versus multiple accounts.
I’ve had two gaming PCs over the last ten years. On my last one, I replaced the hard drive twice, and I’m on my second hard drive on the newest one. With each hard drive replacement, I’ve had to reinstall all my games. I’m not paying for all of them again with each install but just getting the same files off Steam and installing again. According to this decision, the devs of these games would have had to pay Unity four extra times just due to my hardware upgrades. How is that on the developer at all, and Lord help us if Unity tries to run some BS where players have to pay for each new installation.
The entire gaming industry, even from the “disc era”, doesn’t work with a cost per install model.
Someone claims here that if you use Unity's internal Ad API then you will make that money back, giving people who put ads in their games a free pass.
If true, Unity is trying to force indie devs to enshittify their products.
That's exactly what they're trying to do because their CEO is a nut job crazy man who's grasp of business economics is embarrassing even when compared to my cats.
Just when you thought it couldn’t get worse…
The problem with that is that it relies on the idea that people are able/willing to pay and aren't willing to try something else. Game devs are naturally technical people who are okay with trying new things if their current solution stops being an option. Then there are indie devs who must work cheaply or they will not make anything off their games.
Its a bold strategy cotton, let's see how it plays out for them.
Unity is, after all, an advertising company.
It's where they get their money.