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Pressure grows on Apple to open up iMessage
(finance.yahoo.com)
This is a most excellent place for technology news and articles.
The pressure doesn't matter, apple makes a legitimate amount of money from people scared of being a different colored bubble. Unless someone actually writes it into law and makes a provision that all the bubbles must appear the same, nothing will change
This is weirdly only a thing in America. In Europe, where I live, iMessage isn’t that popular and iPhone users never seem to care about the bubble colour (likely because WhatsApp, Telegram, Signal, Element, and Threema are so popular, everyone is used to using multiple chat apps anyway).
Edit: Also I’m not sure why everyone is championing RCS - it’s yet another proprietary communication standard like iMessage and isn’t open thus can’t be easily implemented in other chat apps.
Rather then pressure Apple to support and further popularise another closed protocol, we should be pushing for something open like Matrix or Signal.
I have to say that in Denmark at least, iMessage seems to thrive quite well. There are quite a lot using Facebook messenger, but SMS and iMessage is a close second. This is entirely from my point of view. Never met anyone using the examples you mention, unless they are communicating with foreigners on a daily basis.
It's popular in Sweden too