1354

Reddit's new paid ads look exactly like user posts (www.zdnet.com)

submitted 5 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

230 comments fedilink hide all child comments

Calling them "free-form ads," Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site's megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

you are viewing a single comment's thread
view the rest of the comments

[-] Mereo@lemmy.ca 92 points 5 months ago* (last edited 5 months ago)

"Just like the megathread," an announcement reads, "free-form ads encourage multiple users to come together, get the information they need, and deep dive into the topic at hand." Reddit explained that the open-ended nature of these ads will give advertisers more freedom to explore creativity and, hopefully, to start conversations with users.

Enshittification to the extreme....

[-] MisterMoo@lemmy.world 21 points 5 months ago

Hahaha, what’s your problem, come on, let’s just dive into the topic of how delicious Snickers™ bars are and what a great value they are too!

[-] kjaeselrek@lemmy.ml 16 points 5 months ago

I’m just here to talk about rampart

load more comments (3 replies)

load more comments (6 replies)

this post was submitted on 14 Mar 2024

1354 points (98.0% liked)

Technology

57273 readers

4528 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS