This is the best summary I could come up with:

A writer for the site, interviewed under the pseudonym Michael Hugedisk, told Wired in 2007 that their three-person team linked to a webpage selling pro-George W. Bush merchandise and was able to make it the top result on Google if you searched “dumb motherfucker.”

Per Sullivan’s logic, Google Groups added better discovery to both Usenet and the myriad other message boards and online communities creating proto-meme culture at the time.

Alex Turvy, a sociologist specializing in digital culture, said it’s hard to map our current understanding of virality and platform optimization to the earliest days of Google, but there are definitely similarities.

Alice Marwick, a communications professor and author of The Private Is Political: Networked Privacy and Social Media, told The Verge that it wasn’t until Myspace launched in 2003 that we started to even develop the idea of internet fame.

In 2004, he won a competition Google held to google-bomb itself with the made-up term “nigritude ultramarine.” Since then, Dash has written extensively over the years on the impact platform optimization has had on the way the internet works.

On top of it all, OpenAI’s massively successful ChatGPT has dragged Google into a race against Microsoft to build a completely different kind of search, one that uses a chatbot interface supported by generative AI.

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