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The U.S. Department of Justice argues that Google has smothered competition by paying companies such as Apple and Verizon to lock in its search engine as the default choice — the first one users see — on many laptops and smartphones.
Even when it holds the default spot on smartphones and other devices, Google argues, users can switch to rival search engines with a couple of clicks.
DuckDuckGo still sells ads, but bases them on what people are asking its search engine in the moment, a technique known as “contextual advertising.” That focus on privacy helped the company attract more users after the Edward Snowden saga raised awareness about the pervasiveness of online surveillance.
It gained even more customers after Facebook’s Cambridge Analytica scandal opened a window into how personal information extracted from digital services can be passed around to other data brokers.
But Lehman said machine learning has improved rapidly in recent years, to the point that computers can evaluate text on their own without needing to analyze data from user clicks.
During the exchange, U.S. District Judge Amit Mehta drew a laugh by asking how internet searches would answer one of pop culture’s most pressing questions this week: whether superstar singer Taylor Swift is dating NFL tight end Travis Kelce.
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