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Majority of Americans now use ad blockers
(www.theregister.com)
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this post was submitted on 28 Mar 2024
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Does anyone ever actually click on an ad? Like "hey thats cool I wanna check it out/buy it right here right now"?
I have adblockers active everywhere and only disable then somtimes for specific sites that really don't work otherwise, but even if the unlikely case would come up that something is interesting I would just look it up separately? Mostly I just turn a blind eye on them anyway, but just wondering, some people gotta really click/buy from these ads? It just seems so surreal to me..
The only obvious ad I've ever clicked on was for a "free" IQ test. I figured I'd never done one cause they're fake, but I had time to kill, so I clicked through. After 20 mins or so answering questions, it ended on a transaction page. The only way to see your "results" was by paying $20. I obviously didn't pay, and instead tried to report the ad, only to discover that Google Ads has zero mechanism to even report scams to Google. After some research, it turned out that this blatant bait and switch scam had been operating via Google Ads for like 5 or 7 years. Google doesn't give a fuck if scammers use it's ad tech to scam your grandma or inject your system with malware, as long as they get paid for the privilege.
I've always used an ad blocker, but the whole experience reinforced how anti-consumer and pro-criminal surveillance capitalism is. Permanent absolute ad block — without exceptions — is how everyone should operate, because none of these companies deserve any trust whatsoever. Even if you trust the site you're visiting, you can't trust any ad company they utilize.
That click should have lead you to a page that says 'you failed'. 😂
The EU is currently testing a new payment framework that would make payments faster and easier and also enable very small payments.
This could finally enable micropayments in browsers (well, in Firefox and maybe Safari) which would eliminate intermediaries like Google and all the scummy ad companies and enable websites to work out deals directly with visitors on the spot (pay a very small amount like a cent or a fraction of a cent to read this article).
Obviously, Google will need to be dragged kicking and screaming into this.
I'm still not paying a fraction of a cent for the obviously LLM-generated bullshit that has flooded the internet.
And yet for content I can be reasonably sure is actually human generated (read: niche enough to not have been flooded to the point I no longer can trust the "usual"/"big" sites) I might consider paying for server costs a little.
If you're walking around somewhere and you see a person or people offering a "free personality test," do not take them up on their offer. They're Scientologists. They once refused to let my mother leave back in the 70s until she said she would start screaming "rape."
People definitely do. CTR (click through rate) is generally pretty low, even before the majority of Americans were using ad blocks. But it’s not 0
I've personally clicked on Instagram ads and made purchases from them. This has pretty much always been for various events, and I don't really have any regrets there. I've seen some cool plays and gone to parties that I'd never have known about otherwise.
I can't imagine what would ever drive someone to click on a random banner ad though.
My wife does. But she's a sucker for "a good deal"
I dont ever click on them myself, but if I start searching for something I need/want, and I see a brand I'm familiar with thru advertising, I'm more likely to explore their product, at least. Simply just because, "of I've heard of this before"
Brand recognition is one of the key goals for running ads, it works.
But these are never real deals are they? At least I saw maaaaaaany bullshit fake deals, cant remember anything legit ever..
I also found my mum buying crap of instagram a while ago, but i kinda got to her to be a bit more mindful what she clicks on.
I have ad blockers everywhere, except native mobile apps. I've clicked on an Instagram ad for shirts. I bought the shirts. People keep complimenting me on the shirts. No regrets there
I guess that sounds reasonable. I sometimes miss seeing some of the cool stuff on instagram
I know ad rates and metrics are heavily based around click through, but does it even actually matter? I mean, TV ads are big money expensive, and nobody has ever clicked on those. I guess if you're advertising a shitty mobile game or something then it matters, but does McDonalds or whatever even want you to buy a hamburger before you watch a YouTube video? That doesn't really make a lot of sense.
As you've noticed, there are different types of ads. Not all have clicks as their goal. Some are just there to make you think about their brand, for example.
Not only did my late father-in-law click on ads, he also clicked on spam emails. Yes, his computer was super slow and I regularly had to clean off the malware.
Sometimes the sponsored links at the top of a Google search are exactly what I was looking for. I just need to quickly disable AdAway so that I can follow the link.