And what's the alternative? You learn to maintain your own equipment and take operation of your powerful and dangerous tools into your own hands, like you do when operating it? You find a local mechanic, like you would with a car, plane, or boat? You keep using the same equipment without paying the manufacturer more until it deteriorates too much to repair?

That's insane. There's not even a subscription involved, it's deranged. Forget your rice, the shareholders need bigger made up numbers!