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Majority of Americans now use ad blockers
(www.theregister.com)
This is a most excellent place for technology news and articles.
Plus they made the whole industry weird and obfuscated like bulk produce or something even though it didn't need weird distribution models and dark unseen players in every corner of every ad bought and seen. Why is it this way? I honestly don't know. How did advertisers willingly make it that way over just paying site owners or 1 aggregator or something... I guess Facebook has kind of become that now