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Majority of Americans now use ad blockers
(www.theregister.com)
This is a most excellent place for technology news and articles.
DNS blocking is about the only way to block ads & tracking on things like streaming devices. You can’t install Firefox or uBlock on an Apple TV for example. You can block ads on many of the apps on the Apple TV as well as all the telemetry they try to collect with a well configured pi-hole and selected DNS blocklists.
True, but using a computer with an adblocker and a second gen Chromecast (which you don't need Chrome for) also eliminates that.