all this is framed as "driving sales" so let's look at the concrete uses in the article

Yum’s SuperApp, a mobile app for restaurant managers to track and manage operations—Park calls it “a coach in your pocket”—is testing a generative AI boost, he said. Team members can ask the app questions like “How should I set this oven temperature?” rather than turning to training materials or tapping through an app interface.

a search function, for a manual, that can lie to you

Like its competitors, Yum is testing generative AI’s use for customers, such as voice AI for drive-through orders.

giving customers a shittier interface in order to replace workers

The company is also looking into image-recognition AI to count cars and waiting times in a drive-through, as well as digitally linked and managed kitchen appliances, Park said.

surveillance

so, nothing related to increasing sales. they emphasize that angle because it sounds productive, dynamic, aspirational - but there is no such use case for ai as of yet