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What is unnecessary gendered?
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There being such a small market for lingerie for men and such a big market for lingerie for women is a direct result of heteronormativity and gender norms in my opinion. It's not a coincidence.
Maybe. Idk I'm a straight dude and my ideas of what makes a man sexy isn't lingerie - although I think Magic Mike was pretty popular.
But maybe I'm being close minded and you are on to an untapped market ( honestly, not trying to be an ass ).
Victor's Secret lol