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What is unnecessary gendered?
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Clothes. It seems crazy to me that men (and often masc presenting enbies too for that matter) can't just wear a dress on a hot summer day without getting weird looks. Or just to feel pretty honestly. Why is something that's about both practicality and self-expression so fundamentally restricted by what genitals you were born with in the eyes of society?
Also, speaking of clothes: lingerie. I have rarely ever seen lingerie designed for men, and even the one that exists seems not nearly as carefully designed as lingerie for women. This makes me sad, it feels like society does not want them to feel pretty and sexy and it's also just unfair to everyone.
(I am focusing mostly on men / masc enbies here because I always had the experience that women wearing "men's clothes" is waaay more accepted nowadays, but feel free to correct me and chime in with your own examples if you disagree!)
Honesty when it comes to lingerie I think there's just a very small market. I had a drunk conversation with my former roommate and her gay BFF many many years ago and I got this piece of gold from her BFF (paraphrasing) - "it's not about the wrapping, it's about the package" (not penis)
There being such a small market for lingerie for men and such a big market for lingerie for women is a direct result of heteronormativity and gender norms in my opinion. It's not a coincidence.
Maybe. Idk I'm a straight dude and my ideas of what makes a man sexy isn't lingerie - although I think Magic Mike was pretty popular.
But maybe I'm being close minded and you are on to an untapped market ( honestly, not trying to be an ass ).
Victor's Secret lol