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Reddit embracing all out enshittification
(arstechnica.com)
Reddit, AI spam bots explore new ways to show ads in your feed
#For sale: Ads that look like legit Reddit user posts
"We highly recommend only mentioning the brand name of your product since mentioning links in posts makes the post more likely to be reported as spam and hidden. We find that humans don't usually type out full URLs in natural conversation and plus, most Internet users are happy to do a quick Google Search," ReplyGuy's website reads.
I think the idea is that the reddit user must think the research is THEIR idea. If I can get someone to Google "best in class widget shaver" without forcing them to do it, a) they will feel like an unbiased human helped them out and b) the whole process of moving from reddit to search engine, to check out line will feel natural.