Back in the 1900s, when people used to get their news printed out on pieces of paper, people could pay the company a small amount to run a small advertisement, that were all lumped in together in back, called classified ads or "the classifieds".

ARE YOU A COWARD?
This is not for you.
We badly need a brave man.
He must be 23 to 25 years old,
in perfect health, at least six
feet tall, weigh about 190 pounds,
fluent English with some French,
proficient with all weapons,
some knowledge of engineering
and mathematics essential,
willing to travel, no family or
emotional ties, indomitably
courageous and handsome of
face and figure.
Permanent employment,
very high pay, glorious adventure,
great danger. Must apply in person