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Rabbit was once an NFT company that it wants you to forget about
(www.xda-developers.com)
This is a most excellent place for technology news and articles.
It takes time for your bad consequences to catch up with you. Since the idea is clearly horseshit, I doubt the CEO put a large amount of his money on the line. It will take him some time to piss through the investor money and then you will see a sad "goodbye" message from Rabbit Inc. as they brick the devices on the way out. (since it does nothing without their server)