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If you value privacy, ditch Chrome and switch to Firefox now
(www.fastcompany.com)
This is a most excellent place for technology news and articles.
The numbers are slowly increasing. I heard from multiple "unsophisticated" friends when the DDG browser was announced who said they were excited about it and were going to give it a try. Even if they don't stick with it, privacy at least seems to be something that's on their minds.