165
EA boss thinks ads in triple-A games would be 'meaningful' growth driver (www.gamedeveloper.com)
submitted 3 months ago by Stopthatgirl7@lemmy.world to c/games@sh.itjust.works
29 comments fedilink hide all child comments

What could help triple-A games get even bigger right now? According to EA CEO Andrew Wilson, the answer lies in ads.

During a recent earnings call Q&A, Wilson was asked by an analyst about "dynamic ad insertion" in triple-A titles as a means of revenue. While he thinks it's "still early" for that, he noted its potential as a "meaningful driver of growth" for the publisher.

In fact, internal teams at EA are already exploring "very thoughtful [ad] implentations," Wilson revealed. For him, the important thing is to build up communities in games, then figure out how ads are potential growth drivers.

you are viewing a single comment's thread
view the rest of the comments
[-] ClockNimble@lemmy.world 7 points 3 months ago

Cause EA buys them and then makes them develop under the barrel of a gun

[-] Mikufan@ani.social 3 points 3 months ago

You know... They could just refuse to sell...

Or the developers could leave.

[-] Natanael@slrpnk.net 3 points 3 months ago

Not easy to find a new job with a new team working out as well as the old team, leaving together is hard to organize, establishing a new company with the group who left is waaay harder unless you're a bunch of supergeniuses, and chances are you'll just have to sell anyway due to lack of a PR machine and distribution channels like what the big publishers have.

Unless the small studio basically starts off as a co-op you devs don't have much of a voice.

this post was submitted on 10 May 2024
165 points (97.7% liked)

Games

16168 readers
289 users here now

Video game news oriented community. No NanoUFO is not a bot :)

Posts.

  1. News oriented content (general reviews, previews or retrospectives allowed).
  2. Broad discussion posts (preferably not only about a specific game).
  3. No humor/memes etc..
  4. No affiliate links
  5. No advertising.
  6. No clickbait, editorialized, sensational titles. State the game in question in the title. No all caps.
  7. No self promotion.
  8. No duplicate posts, newer post will be deleted unless there is more discussion in one of the posts.
  9. No politics.

Comments.

  1. No personal attacks.
  2. Obey instance rules.
  3. No low effort comments(one or two words, emoji etc..)
  4. Please use spoiler tags for spoilers.

My goal is just to have a community where people can go and see what new game news is out for the day and comment on it.

Other communities:

Beehaw.org gaming

Lemmy.ml gaming

lemmy.ca pcgaming

founded 1 year ago
MODERATORS
nanoUFO@sh.itjust.works