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Platforms wonder why piracy is spiking
(7news.com.au)
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Was iTunes popular outside of the US? Everyone I know hated they intrusive software and DRM that prevented you from playing the songs elsewhere. Don't think I know a single person who actually purchased music there.
I did, back in... 2005-6? Somewhere around there. I'm from the US, so the first part of your comment applies to me, but at the time iTunes let you put music from the CDs you owned into your collection, and made it very easy to load music onto an iPod. I was 16, with some of my first disposable income from my first job. Couldn't get music easily from anything but CDs or iTunes (Or Kazaa/Limewire, but that's a different story) at the time so it just made sense. Around the time I realized I was locked into the platform by my purchases I stopped buying there and started streaming or buying CDs again.
Not from US. iTunes wasn't even considered/known as an option here, let alone having people using it.
(Not US). I was burnt by Sony's Mini disc DRM BS, so when iTunes came along I recognised the slimy DRM and steered well clear so much so I have never owned an apple device much less bought music from them.