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What is your country's "coals to Newcastle"?
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Ice to Eskimos in the eastern us. Yes, I know Eskimo isn't preferred but that didn't stop Nana.
Same, or "he could sell igloos to eskimos" to describe an especially skilled salesman.
I've heard "It's like selling ice to Eskimos" used in the context of the OP
Yeah, I've only ever heard it in the "he could sell..." formulation.
Guess we're getting pretty far from the "things to place" idea, but there's always "preaching to the choir"