I am suspecting this is the real reason everyone is coming out with their own LLM. Pumping massive amounts of arbitrary data sources into them feels justified to the average user and it's a convenient excuse to collect whatever they want without needing to invent "features" which justify it. Yeah thanks for showing me a picture I took 10 years ago snapchat if I wanted to see it I'd look at my photo album but I guess now you have a "reason" to keep it