Nobody wants ALL of the things fascism claims to represent; in many ways it’s not even possible.

Because it's not a thinking ideology, it's a feeling ideology. This has been studied and proven that conservatives lean more reactive and emotionally sensitive.

See, the human brain doesn't work the way most people think it does, we live with the misconception that we use our brains to decode the world, to solve problems and figure out solutions and analyze situations.

This is NOT what your brain is doing. Right now, and at all times, your brain is scanning how you feel, all your physical and emotional sensations, and it's constantly creating stories to explain those feelings, ever shifting and constantly reporting these subtle ideas for why you are experiencing things.

About 100,000 years ago this was a fantastic survival tool. If you see huge paw-prints by the watering hole, you will figure out in your head why you're scared, you will invent a simulated future where the creature that lives nearby will eat you, so you avoid that watering hole.

Now our world is massively complicated, but our brains are still wired to do the same thing. It takes an emotion or sensation and just wraps a story around it with ease, and the funniest part is the story doesn't have to make sense, it's just how the brain assembles information and synthesizes results. This is why you have anti-vax doctors and nurses and scientists who suddenly become Flat Earthers. They aren't using logic and reason, they are scared of something and their brain supply the rationalization. Be it a huge paw print, or a newspaper headline about climate change, it makes people feel the same thing, and react the same way.