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YouTube is experimenting with server-side ads
(lemmy.world)
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
I guess it depends. Theoretically yes it's possible. But when they do this basically on the fly something like sponsorblock will be difficult, as it's User-maintained, and all the timestamps added from them can be invalidated when the video stream changes...
But I'm almost sure people find a way, especially ad blocking is done by a lot of technically affine people.