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YouTube's next move might make it virtually impossible to block ads
(www.androidpolice.com)
This is a most excellent place for technology news and articles.
It could've been. You and me probably would've blocked ads regardless of their content for various reasons, but I'd imagine that Google wouldn't have reached this critical mass prompting this scheme if their ads were properly vetted.
The technologically literate capable of installing ad blockers are the minority, and those who'd do it out of principle are a smaller subset of those