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this post was submitted on 23 Jun 2024
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TechTakes
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Big brain tech dude got yet another clueless take over at HackerNews etc? Here's the place to vent. Orange site, VC foolishness, all welcome.
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Elon Musk Begs Advertisers to Return as Twitter's Revenue Plunges
It's pretty amazing that this so-called genius spent $44B on a company without apparently knowing anything about how the market it operates in (advertising) actually works.
@blakestacey @techtakes
“"I do shoot myself in the foot from time to time, but at least you know it is genuine, not from the PR department,””
He is the PR department.
I assume some PR departments of potential advertisers saw that and went 'lower the twitter spend more!', I'm imaging the Futurama joke where Fry talks to investors while stock price tally is running live behind him.
Twitter's main issue is that it's not really very big. It wasn't big even pre-Musk. If you have the choice between advertising on a really big social network (Meta (=FB, IG, Whatsapp...)) with a functioning trust & safety team and ad brokers who take you seriously and don't accuse you of being woke, and one which has way smaller reach, no T&S to speak of, and whose owner can use his outsized influence to call your CEO a pedo whenever the ketamine kicks in, the choice is clear.
42 upvotes? In 2 hours? There is some serious weirdness going on here.
I got boosted by Charlie Stross...
Ah right, I didn't see that as im directly on awful that explains
I only saw it because I follow him on Masto.
Fedi is weird.
now at 79 upvotes on awful.systems, but only eleven upvotes are visible from lemm.ee.
Fedi is weird!
@gerikson @Soyweiser It is funny, because by 99% of media sites Twitter was always one of the Three Big Ones: Facebook, Instagram, Twitter. Those were the social networks that were linked TO, and also the social networks media followed. MAYBE Linked In, if it was a "business" publication.
Twitter had outsized impact because it's where the journalists hung out, and structurally it was much more everyone in the same place than FB/IG
@dgerard Plus you get to write articles about "Twitter Storms" about your articles.
I realized Twitter was for weirdo wonks when the local "Idol" reality show just had IG links for the contestants (Sweden). There might be markets where Twitter is locally bigger, but in Sweden it was always a niche thing.