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Google is killing infinite scroll on search results
(www.theverge.com)
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this post was submitted on 26 Jun 2024
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Technology
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10yrs ago if have said yes… however, I feel like page 1 is only ads and images to ads and sponsored content so I end up on page 2 anyway, so now I have to click a button.
I remember the time page 2 of google was equivalent to an underground crypt.
How the times deteriorate
Absolutely, this change makes it harder for people to quickly scroll away ads at the top & for ad blockers to seamlessly hide ads. With ad blockers your first page will be mostly empty & make google more annoying to use.
That was the whole point. They're making sure you don't scroll past that first page.
At some point they'll probably just show a full page unskippable ad after you press search. 😄