Lol, changing the country of origin doesn't constitute innovation from a consumer standpoint...

Now if this was using 5nm or chiplit or any of the other buzzwords of the day it could be marketed as innovative in the modern sense of the word.

Realistically there is no innovation left for ARM platforms. They all use the same core schematics. They only control data flow and peripheral IP as a manufacturer, unless they feel like building their own core from the spec (nobody really does that anymore as ARM has been desperately trying to standardize everything). The most "innovation" I've seen has come from stubbornness around keeping legacy bus architecture around instead of adopting AXI (even when all the IP they are trying to use already uses AXI and they keep having to make translation hardware).