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Firefox CTO Responds On Collecting User Advertisement Data
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this post was submitted on 16 Jul 2024
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I believe in "privacy preserving legislation" when I actually see it work. Legislation is Theory-Space, and quite often has no connection to online reality, as the net is international, but laws are not.
I, too, would like to ban ads, but banning them by law will not work unless it is an international law without any holes. Sadly, forcing advertisers into a less invasive mode and make them just rely on the firefox-defined technology is just as illusionary.
But the bottom line is that tech like this, that gives them the minimum they need without extra, is a hard prerequisite to any such laws even being genuinely considered. It's easy to disable, and doesn't give any extra information on default use case users because of all the other tracking. Advanced users who block that can block this easily. There's no real downside.
There's no legitimately plausible path to just banning their data collection without allowing for attribution of transactions. It won't happen.
Banning them in the US or the EU would have a huge impact, because it would preclude businesses that operate in those countries legitimately from participating in the market for those countries. But it isn't something that's going to happen.